American Apparel Coming To Ventura?

There is some potentially exciting news for American Apparel fans in Ventura County, California. A recent visit to their website indicated that they will be opening a new store in downtown Ventura. That means no more driving to Santa Barbara or Los Angeles to shop for your form-fitting basics. While there is no opening date listed, the website indicates that the location will be 391 E. Main Street. This puts American Apparel in the heart of Ventura's downtown cultural district. As someone who has spent a fair share of time shopping, dining, and hanging out in this area, I'm quite surprised that such a large company (that appeals mainly to Gen X and Y) would even be interested in planting roots in off-the-radar Ventura. Most of the businesses along Main Street in this area are locally owned, so it will be interesting to see how the locals react to this new tenant. As many of the antique stores for which Ventura was once known continue to close along this stretch of Main Street, trendy clothing shops, high end home furnishings stores, quaint wine bars and sleek restaurants open, ushering in a new, more modern landscape.