Launched on May 17th, 2008 by Enyinne Owunwanne and Michelle Gittens, the Uptwon Emerging Designers Market (UEDM) is Harlem’s newest fashion retail destination featuring a variety of cutting-edge designers of apparel and accessories. The aim is to periodically hold market days where keen-eyed fashionistas can scour the exclusive clothing on offer and meet the vendors who created them. According to their site, UEDM's mission is to…
• Underscore the importance of the UEDM as a vehicle for bringing fresh styles and new designers to the public's attention.
• Provide a profitable marketplace and tools/resources necessary (including fashion business workshops and an online community for designers, stylists, models, etc.) for emerging designers to build and expose their product.
• Position the UEDM as an essential resource for Harlem's economic development and provide additional exposure to Harlem based businesses.
• Establish the UEDM as a tourist destination and a must-see attraction for lovers of cutting-edge fashion, affordable styles and affordable accessories.
Every major city should aspire to hold events like this. We need more opportunities for emerging designers to get noticed. I especially love that one of their missions it to raise Harlem’s economic portfolio and exposure to the world. Visit www.uptownedm.com to sign up for their newsletter and learn about their next event. Thanks to Johanna for informing me about this site. :)
Latoya Henry of Memory Lane by Toya and Idyllic4U (Karen Brown) & Metal (Nkrumah Jennings).
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